Enriched, bleached, presifted flour. Gold Medal still mills its own flour, just as it did over 125 years ago, blending the best premium hard and soft wheats from the heartland, providing the Gold Medal difference and consistency that home bakers have counted on for generations.

America's best-selling flour

Guaranteed premium quality since 1880

Over 125 years of baking success

The Red Spoon is my promise of great taste, quality and convenience. This is a product you and your family will enjoy. I guarantee it.

1-800-345-2443 Mon - Fri 7:30 am - 5:30 pm CT

www.BettyCrocker.com

General Mills, Box 200, Minneapolis, MN 55440

How to store flour: Store flour in an airtight container in a cool, dry place. For longer storage, place bag in a food-storage plastic bag, seal tightly and refrigerate or freeze. Bring flour to room temperature before using

How to measure flour: Spoon flour into a dry measuring cup and level off with a knife. No sifting necessary

How to substitute flour: All-purpose flour can be used in recipes calling for self-rising flour. For each cup of flour in the recipe, add 1 1/2 teaspoons baking powder and 1/2 teaspoon salt.

Cups per pound: There are 3 1/3 cups of flour per pound and about 17 cups per 5-lb bag

. © 2010 General Mills

Do not eat raw dough or batter.